14.10 – 04.11.2021
Ten Katestraat 26, Amsterdam
With Kapsalon, AVOIDSTREET plays the field between fast food and slow culture — each one influencing the other. Much like sportswear entering high fashion, the iconic Rotterdam snack is on its way to becoming national heritage. AS navigates between traditions and values, shifting trivialities into trendy aesthetics. The Kapsalon uniform has to be worn for excessive dancing under artificial lights and running until the first beads of sweat give way to exhaustion.
AVOIDSTREET is a multi-disciplinary design practice that fuses fashion, graphic design, and performance in a rhizomatic way. AS focuses on showing the beauty of the banal and projecting ‘high-gloss luxury’ onto the everyday. Initiated by Eduardo León, Peruvian-Italian graphic designer and artist based in Amsterdam.